Nach Vipshop (aus China) und Zulily (aus den USA) ist heute die MySale Group als nächster Shoppingclub-Anbieter an die Börse gestartet, wobei sich bereits im Vorfeld die Eigentümer der britischen Handelsgruppe Arcadia (Topshop, BHS, Miss Selfridge) 25% der Anteile für rund 60,5 Mio. Euro gesichert haben.
Hervorgegangen ist die MySale Group aus Ozsale in Australien und hat kürzlich in England die Reste von Cocosa (siehe auch Cocosa: Bauer-Verlag startet Shoppingclub in England) übernommen.
Aus der Ankündigung zum Börsengang (PDF) lassen sich zur Unternehmensentwicklung folgende Highlights entnehmen (Anmerkung: 1 australischer Dollar entspricht umgerechnet 0,69 Euro):
„MYSALE is a leading online retailer with established flash sales sites in Australia, New Zealand and South-East Asia and an expanding international presence in the US and UK.
Revenues for the year ended 30 June 2013 increased by 63.7% to A$183.6m compared with the period ended 30 June 2012.
Adjusted EBITDA for the year ended 30 June 2013 was A$8.9m compared with A$3.7m in the year ended 30 June 2012 due to strong growth in both active members and revenue per active member.
In the six months to 31 December 2013, revenues increased to A$114.6m (compared to the equivalent six month period to 31 December 2012 when revenues were A$91.6m). Australia and New Zealand generated the majority of this increase (A$16.9m), with Asia increasing A$6.2m off a lower base.
MYSALE was launched in 2007 in Sydney, Australia through the Ozsale website (ozsale.com.au) as a pioneering online members-only shopping club, taking advantage of the counter-season cyclicality by importing European and American fashion brands into the Australian retail market, offering consumers well-known branded products typically at a significant discount to the recommended retail price.
Early success in Australia provided a strong platform for further expansion in New Zealand and later, countries in South-East Asia.
In May 2012, MYSALE acquired the BuyInvite brand to strengthen its presence in the Australian and New Zealand markets and consolidate MYSALE’s position as a leading online flash sales provider in the Asia-Pacific region.
In May 2014, MYSALE launched its online site in the US and also acquired Cocosa Lifestyle Limited in order to acquire its member database, website and social media content to mark its entrance into the UK market.
Also in May 2014, Shelton Capital Limited, which is ultimately owned by Lady Cristina Green (owner of the Arcadia group), entered into an agreement with a number of the Company’s shareholders, to purchase 25% of the shares of the Company for a consideration of A$87,500,000.
As at 14 May 2014, the Group had approximately 795,000 active members across its eleven established online sites (including desktop and mobile platforms) in Australia, New Zealand, Singapore, Malaysia, Thailand, the Philippines, Hong Kong, South Korea and the US.
The Group has approximately 10.8 million registered members with approximately 250,000 new members joining the Group’s online sites every month.
MYSALE has also developed a leading mobile platform with approximately 2.7 million mobile application downloads as at 14 May 2014.
England ist kein einfaches Pflaster für Shoppingclubs. Kürzlich ging Brandalley an Private Outlet, und SecretSales hat nochmal 4,5 Mio. Pfund bekommen.
Während die großen Börsengänge/Exits für Gilt Groupe, One Kings Lane & Co. noch ausstehen, hat Naspers kürzlich alle ausstehenden Anteile an Markafoni übernommen.
Mit der Zukunft der Shoppingclubs hatten wir uns in den Exchanges #29 („Zulily und die nächste Welle der Clubkonzepte“) befasst.
Frühere Beiträge zum Thema:
- Westwing kann Fab.com-Rückzug für 72 Mio. € Runde nutzen
- Stilago: Klingel übernimmt Shoppingclub von Studio Moderna
- One Kings Lane: Shoppingclub holt weitere 112 Mio. Dollar
- Zahltag bei Vente Privée: Das Königreich Qatar steigt ein
- Exchanges #29: Zulily und die nächste Welle der Clubkonzepte
- Zulily gelingt der wichtigste Börsengang des Jahres
Kategorien:Shopboerse, Vente Privee
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