Bei Zalando tut sich wieder was in Sachen Bonusprogramm („Z Stars vs. Zalando First: Welches Treueprogramm setzt sich durch?“). So hat Zalando jetzt die Marke Premo angemeldet:
„Loyalty, incentive and bonus program services; Customer club services, for commercial, promotional and/or advertising purposes; Organisation and management of customer loyalty and incentive schemes; Marketing, in particular development of and support for customer loyalty programmes for engendering customer loyalty towards a company, including inter-sectoral and inter-company bonus and reward schemes, customer loyalty marketing; The provision and administration of a membership scheme to allow participants to access exclusive or discounted benefits and services; Promoting the goods and services of others by means of a preferred customer program.“
Amazon testet seit kurzem Amazon Incentives.
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