Bei Zalando tut sich wieder was in Sachen Bonusprogramm (“Z Stars vs. Zalando First: Welches Treueprogramm setzt sich durch?”). So hat Zalando jetzt die Marke Premo angemeldet:

“Loyalty, incentive and bonus program services; Customer club services, for commercial, promotional and/or advertising purposes; Organisation and management of customer loyalty and incentive schemes; Marketing, in particular development of and support for customer loyalty programmes for engendering customer loyalty towards a company, including inter-sectoral and inter-company bonus and reward schemes, customer loyalty marketing; The provision and administration of a membership scheme to allow participants to access exclusive or discounted benefits and services; Promoting the goods and services of others by means of a preferred customer program.”

Amazon testet seit kurzem Amazon Incentives.

Frühere Beiträge zum Thema:

• Zalando kommt in der Kundenaktivierung jetzt stark voran
• Z Stars vs. Zalando First: Welches Treueprogramm setzt sich durch?
• Sqate, Infloom und mehr Rätselhaftes von Zalando
• Exchanges #174: Wer gewinnt bei Zalando?

Kategorien:Zalando