Im Nachgang zum Tesco Open Innovation Day der vergangenen Woche beschreibt Forschungs- und Entwicklungschef Nick Lansley die aktuellen Herausforderungen für Tesco im Online-Lebensmittelhandel:
"The challenge briefs were:
- How to make the online shopping experience better than in store
- How to help customers spend less on their weekly grocery shop
- How to harness the potential of Mobile and emerging technologies such as smart phones, Internet TV, Set Top boxes etc
- How to give customers inspiration for their weekly grocery shop
- How to harness the power of social networking
- How to help customers shop more quickly and easily"
Unter anderem wurde die beste Idee des Tages gekürt:
"The winner was an
imagined device called a "T-Scanner" that a customer could have on
their keyring.
The T-Scanner would contain a barcode scanner which
would be used to 'collect' barcodes of grocery products they liked as
they went about their daily lives.
They would then insert the scanner
into a USB slot on their computer and upload all the product ideas to a
Tesco grocery list for final selection."
Mehr im Beitrag "Tesco API TJAM – What happend and what's next?"
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