Obwohl sich mittlerweile so viele in diesen Märkten tummeln, hat noch kaum jemand begriffen, dass es im Live Shopping Geschäft um mehr geht als um "Deals" für Schnäppchenjäger.
Deshalb kann Vente-Privée-Gründer Jacques-Antoine Granjon seine direkten Wettbewerber weiter nicht sonderlich ernst nehmen:
"Everyone is rushing into this. All they can think of is deals.
I don't think that's what works. What works is offering something really special, and doing it over the long term.
Of course, if you offer something for really cheap, people will visit. But how long is that going to last?
As for Amazon, flash sales aren't their job. Flash sales are about doing events for businesses. Flash sales happen because a brand has a problem, so you do an operation to solve that problem. It's a completely different business.
And when Gilt says they're going to open new verticals, and open full-price e-commerce sites, they're becoming just another e-commerce company.
No, we're about something else. We're about doing something special.
What we want is for something to happen every day that's so special that people come. And with those daily events, we create an addiction.
We don't do e-commerce, we do events."
Genau das predigen wir bei Exciting Commerce, bei den Live Shopping Days und wann immer es geht seit Jahren (sichtlich ohne großen Erfolg).
Umso lesenswerter das Interview mit Jacques-Antoine Granjon zum geplanten US-Start und zu den weiteren Aktivitäten der letzten Zeit:
"We recently bought a company in Northern Europe to improve our inventory. We're starting a joint venture to sell last minute event tickets. There's tons of stuff."
Frühere Beiträge zum Thema: