Nicht nur bei uns, auch in den USA bleiben die Pure Player die großen Online-Gewinner. Das hat Internetretailer, Herausgeber des Top 500 Guides, diese Woche vorab gemeldet ("web-only retailers drive 77% of 2012 sales growth for the Top 500") und sich einmal mehr über die Unvernunft der Online-Verlierer gewundert ("The Flaw in Omnichannel-Retailing"):
"Every April, when we publish the Top 500 Guide,
which ranks the 500 largest e-retailing operations in the U.S., we
report that web-only merchants grew faster—often twice as fast—than
e-retail operations of the store chains.
As a result, web-only merchants
every year take a larger share of the burgeoning online retailing
market, which in turn is slowly chipping away at the market share that
retail stores enjoy in retailing.
There is little doubt that a good web site helps bolster a chain’s
total retail sales, but how much faster would those chains be growing if
they tried a dual-path strategy, one that treated their web site as a
stand-alone business managed separately from the store by a CEO and
management team focused totally on maximizing web sales?"
Hierzulande haben die Pure Player 2011 erstmals alle anderen Online-Segmente hinter sich gelassen und sind jetzt mit über 10 Mrd. Euro Umsatz im Online-Handel das mit Abstand stärkste Marktsegment.
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