Von persönlichen Streams bis zur optimalen Produktpräsentation („Wie aus der 360-Grad-Ansicht wurde, was sie ist“) – ein lesenswertes Zalando-Update zum Wandel in Design und Nutzeransprache hat Silicon Allee heute („The Technology Behind Zalando’s Success: How the E-Tailer is Reshaping Fashion E-Commerce“):
„Within the past few months, the platform has had a major design facelift and the team also rolled out new features on desktop, mobile and apps across its 15 markets. All these changes help the online retailer to close the gap between the user and the product by creating an exciting web experience.
Today customers are welcomed by gender split entries on the landing pages. There are less teasers onsite, and those that are there focus on curated topics — along the lines of a fashion magazine.
This editorial approach allows the retailer to engage users as they enter the shop and to offer a more tailored selection taken from the enormous selection of more than 150,000 articles.
Focused on Fashion
Product presentation on the detail page is now even more focused on fashion, with models striking emotional, dynamic poses and detailed photos of the products that can help highlight the special attributes of an item.“
Aktuell experimentiert Zalando mit „Shop the Look“ und individueller Stilberatung:
Wired (UK) hatte kürzlich in einer ausführlichen Titelstory beschrieben, welchen Weg Yoox in der Online-Mode geht („How Yoox turned the luxury-goods industry onto digital“).
Siehe dazu auch Yoox über den Relaunch und die Kooperation mit ShopBAZAAR und Wie Yoox die Automatisierung im Modehandel vorantreibt
Bei Silicon Allee („We Are Berlin Tech“) gibt es auch ein Update von den Fashion Meets Tech Events jüngst in Berlin („A Tale of Two Industries“).
Frühere Beiträge zum Thema: