Lebensmittel lassen sich online auch ganz anders verkaufen, wie Catch of the Day in dieser Woche erstmals gezeigt hat:
"The Grocery Run made a debut on the site with sales probably equalling a
launch of a new Aldi store (minus the pushing and shoving). Expect to
see this one become a big monthly event!"
In seinem Wochenrückblick schreibt Gründer Gabby Leibovich über die letzten Catch of the Day Events:
"So you want to know what's been happening here for the last 2 weeks.
The new financial year has certainly started with a
bang with sales on the site hitting the roof. Generally every new line
that we try turns to gold, and here are a few examples from the last 10
days:
- 7000 pairs of sunglasses sold in under 24 hours
- 5000+ Steam Buddies sold in 7 hours last Sunday
- 7000+ pillows sold last Monday"
In einem aktuellen Artikel erzählt er von seinen Erfahrungen mit dem Live Shopping Konzept:
"We
risked all our capital in setting this up and we didn't know if it
would work. In 2006 we planned on selling 60 items a day; now it's near
4000. I dare say we were fast learners."
Aktuell testet Catch of the Day in Australien unterschiedlichste Aktionsformate für weitere Produktkategorien. Die regelmäßigen Updates im Unternehmensblog sind spannend zu lesen
- Scoopon: Catch of the Day lässt es weiter krachen
- Catch of the Day über das Live Shopping Jahr in Australien
- Woot! Insights von den Live Shopping Days 2010