Der neueste Samwer-Report kommt aus den USA: In einem langen Hintergrundbericht beleuchtet Business Insider erstmals auch ausführlich die Rolle der Samwer-Brüder beim Aufstieg von Groupon.
Unter der Überschrift "The Germans Arrive" heißt es dort:
"What the Samwer brothers really got was a humongous chunk of Groupon stock. Today, they own about 6.5% of Groupon's outstanding shares. Mason owns 7.6% and Keywell 6.8%.
If Groupon's market cap reaches $10 billion in its IPO — as it is expected to do — the Samwers' portion will be worth $670 million.
In the year and a half since that deal went through, the Samwers' influence on the company has become commensurate with the size of their stake in Groupon."
"They rule it with an iron fist. With some mixture of admiration, fear, and revulsion, their way is known amongst Groupon employees as "The German Way."
"They're very shrewd, savvy, sharp elbowed guys," says one source.
"They are extreme capitalists," says another. "For them there is no soft and fluffy side of the business. They're revenue driven, not people driven."
"Some, as one source put it, think the Groupon sales management shift toward The German Way signals "a very strong change of power from Andrew to the Samwer brothers."
"I think they play Andrew like a fucking violin," says another source."
Es lohnt sich die Samwer-Passagen komplett zu lesen. Aktuell bereitet Groupon den Börsengang vor. Laut Börsenprospekt sollte der Beratungsvertrag mit den Samwers Mitte Oktober auslaufen.
Gute Samwer Reports gab es zuletzt im Focus („Längerfristig wollen wir eine Partnerschaft aufbauen“) und im Manager-Magazin.
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