Die QVC-Mutter Liberty Interactive baut ihren Spezialversender-Bereich weiter aus – und hat einige der Überbleibsel des insolventen Fachhändlers für Babybedarf The Right Start sowie dessen unzählige Web-Domains übernommen:

"According to bankruptcy filings, Liberty Interactive agreed to pay just
$1.365 million for a cherry-picked list of Right Start/babystyle's
assets. Making the cut: nine of the company's 33 former locations; the web operation; and all the trademarks
and whatnot.

[Some choice finds from among their hundreds of stockpiled
domain names: celebritybaby.com, dadstyle.com, babygear.com,
babyshower.com, nurseryfurniture.com, stealherlook.com (?) and
etardation.com (??)]"

Neuer CEO ist Mike Wagner, der ehemalige Chef der ebenfalls insolventen The Parent Company (deren Überbleibsel kürzlich von Toys 'R' Us übernommen wurden und Teile davon gerade als Live Shopping Angebot wiederauferstanden sind).

Weitere Hintergrundinfos gibt es im Blog Daddy Types ("Daddy Talks–With The New CEO Of The New The Right Start"):

"Liberty Media is big in the e-commerce space," Wagner said, and
though they are happy with Right Start's nine most profitable stores,
"the real focus is online with right start, babystyle, and tinyride."

I mentioned the giant pile of interesting URLs the company had, and
Wagner totally agreed that they were an attractive part of the package.
In fact, they were among the star assets in the bankruptcy auction.
"There were a couple of individuals" bidding aggressively on just the
URLs, he said.

The other brands, too, babystyle and tinyride, were part
of the valuation, and Wagner envisions TRS rolling out multiple online
brands or product lines in the future. [He called out babystyle's
premier gear advice and infant costumes in particular, which makes me
think babystyle will be a collection before it's a store.]

Zu den Vorzeigeseiten von Liberty Interactive gehören neben dem Flaggschiff QVC die Angebote des Outdoor-Versenders Backcountry. Darüberhinaus vereint Liberty Interactive inzwischen so ziemlich alles von Bodybuilding über (Halloween-)Kostüme bis hin zu Blumen und Geschenken.

Frühere Beiträge zum Thema:

• Shopbörse: Amazon, Ebay und QVC auf Shoppingtour
• Live Shopping: QVC-Mutter übernimmt Backcountry
• QVC-Mutter Liberty Media übernimmt Buycostumes

Kategorien:Shopboerse