Extras: Etsy, Facebook, Square, Lamoda.ru, iPad Apps

Einige weitere spannende E-Commerce-News aus den vergangenen Tagen:

Das Inc. Magazin hat ein ausführliches Porträt von Etsy veröffentlicht:

"Etsy has 165 employees and revenue of roughly $40 million. It has raised $50 million from some of the tech world's most prominent venture capitalists and is thought by many to be a prime candidate for an IPO."


"In 2010, Etsy sellers moved $314 million worth of merchandise—cuff links made from 19th-century shotgun shells ($50), knives forged by a master blacksmith in Albuquerque ($150), sweaters knit by a grandmother in Portugal ($225)—a 74 percent increase over the previous year."

"It seems fair to assume, using statistics the company has released, that there are fewer than 1,000 sellers who make $30,000 a year or more, and a mere handful who make more than $100,000."

Besonders interessant ist das Dilemma, das aus den systemnotwendigen Einschränkungen mittelfristig entstanden ist:

""Etsy has made it possible for a lot of small businesses to get off the ground," says Dale Dougherty, co-founder of O'Reilly Media and the publisher of Make magazine, which covers the do-it-yourself economy. "But even the most successful crafters run up against the limits of their own labor. Handmade can be a limited idea."

In other words, the very qualities that make Etsy so attractive to new sellers put the most successful Etsy sellers in an awkward position: They must stay small or abandon Etsy."

Facebook als E-Commerce-Treiber
Facebook gewinnt Einfluß als E-Commerce-Treiber, etwa im Konzertticket-Bereich :

"Facebook said Wednesday that every time a user posted on their news feed that they bought a ticket from Ticketmaster, friends spent an additional $5.30 on Ticketmaster (presumably for the same event). At Eventbrite, a social site for selling tickets to lesser known events, every link shared on Facebook generated $2.52 in ticket sales, Facebook said."

Noch ist aber Facebook weit davon entfernt, für weite Bereiche signifikant zu werden:

"The report looks at how retailers have used Facebook pages and the Open Graph protocol. It concludes that Facebook doesn’t drive sales for most retailers and that Facebook’s tools for businesses are no Google AdWords.


“On average, Facebook stores generate less than 1 percent of e-commerce revenue for retailers with robust web businesses,” the report continued."

Eventuell hängt es aber auch davon ab, wie man als Händler Facebook nutzt. Anscheinend sind Steigerungen möglich:

"ShopSocially says that Facebook posts generate 3 times more clicks compared to Twitter (after normalizing for number of friends/followers).Each shared purchase is worth $3.08 to $5.56 on Facebook and worth $1.27 to $1.89 on Twitter (the numbers vary by product category)."

PayPal vs. Facebook und Square
TechCrunch schreibt darüber, wie Facebook und Square PayPal Konkurrenz machen könnten.

Über Facebook:

"of all the large companies it not only has the largest, most diverse and global user base, it also has a rather clear identity strategy that extends beyond their website and is based on real information. This is a critical element in payments today. The ability to control identity isn’t the be-all and end-all of payments (spam, abuse and fake accounts on Facebook prove that) but if enforced properly it will provide a good enough basis for seller and consumer risk management."

Über Square:

"Square seems to be a consumer-mobile-focused payment system for offline payments using cards, kind of a well-designed poor man’s POS (point of sale system). But look deeper: what I find super interesting is not the payments small sellers and retailers are receiving through credit cards. This is a necessary evil. What’s interesting to me is what these users then do with this money they have in Square’s system—currently deposited to their bank accounts, but which can potentially stay with Square and be used as a low cost funding source."

Unter anderem Tengelmann und Holtzbrinck Ventures haben in den russischen Schuhshop Lamoda.ru investiert:

"Russian online shoe store Lamoda.ru has raised funding from Tengelmann Group, Holtzbrinck Ventures and Investment AB Kinnevik. Launched in February 2011, Lamoda.ru is operated by Moscow-based KupiShoes. The store was initially funded by the German internet business incubator Rocket Internet (Samwer brothers) of CEO Florian Heinemann."

Top Traveller
Unser Schwesterblog Exciting Travel hat sich die iPad-App Top Traveller von Dumont Schauberg näher angeschaut:

"Nichts wirklich Bemerkenswertes. Grafisch ansprechend, teilweise mit schönen Fotos, teilweise aber auch mit richtig schlechten Fotos. Eine Weltkarte als Inhaltsangabe erleichtert den Einstieg, teilweise ist die Navigation allerdings seltsam, weil nicht wirklich schlüssig. Mal kann man anklicken, dann muss man scrollen. Das ist uneinheitlich und suboptimal gelöst."

Stephan Meixner vergleicht auf unserem Schwesterblog twive! gleich mehrere iPad-Shoppingapps nach dem sich herausschälenden Windowshop-Prinzip:

"Nachdem nun die erste Experimentierphase vorbei ist, kristallisiert sich jetzt zunehmend das Windowshop-Prinzip als Quasi-Standard für Shopping-Apps auf dem iPad heraus. Im Detail unterscheiden sich die einzelnen Anwendungen dann allerdings doch wieder ziemlich voneinander."

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