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OfferEngine: Rearden Commerce pusht Deem-Plattform mit $133 Mio.

Von Jochen Krisch am September 22, 2011 • ( 0 )

Im E-Commerce dreht sich gerade etwas. Getrieben durch einige der neuen Player geht der E-Commerce (endlich!) weg von der reinen Produktfokussierung hin zum Fokus auf attraktive Angebote und Aktionen.

Über kurz oder lang muss dies Rückwirkungen auf die E-Commerce-Lösungen haben. Die heutigen Produktinseln (=Shopsysteme) müssen sich besser vernetzen. Angebote müssen sich leichter und flexibler erstellen lassen. Die Kundenbindung muss sich erheblich erhöhen.

Vor diesem Hintergrund ist es sehr spannend, was Rearden Commerce heute angekündigt hat:

"Today is a great day at Rearden Commerce. We’ve secured $133 million in private equity funding and acquired HomeRun.com, creator of the HomeRun social-buying service and the OfferEngine platform.

We plan to leverage the new funding from current investors American Express and JPMorgan Chase, as well as from new investor Citi, to accelerate the development of our Deem ecommerce platform.

Deem connects buyers and sellers through a one-to-one, personalized marketplace and will be fueled in part by HomeRun.com’s social commerce technology. With HomeRun.com, we can now provide our merchants with the ability to generate personalized, relevant and contextual offers for your customers.

In the past 12 months, Rearden Commerce has grown at a significant rate; more than tripling our distribution channel penetration giving us access to over 60 million consumers, and quadrupling our merchant network to over 1.2 million.

Partners include market leaders in business travel, small business solutions and consumer loyalty, who will leverage the Deem platform, big data and large-scale user bases to transform the interaction between buyers and sellers.

And there’s more to come. In the next several months Rearden Commerce will launch next-generation Merchant Offer Apps for both Consumers and Merchants, as we continue to rapidly expand beyond our initial beachhead in Business Travel, launched in 2005."