Samwers CityDeal geht in Groupon auf. Im Groupon-Blog plaudert Gründer und CEO Andrew Mason etwas aus dem Nähkästchen und beschreibt, warum er sich für CityDeal (und nicht DailyDeal & Co) entschieden hat ("Groupon Europe!"):
"We knew that bringing Groupon to Europe wouldn’t be easy. Just
adapting Groupon to suit the differences between Miami and Philadelphia
is enough of a challenge that we knew we wouldn’t be able to succeed in
Europe without amazing entrepreneurs with an intimate understanding of
the local cultures.
With that in mind, we started meeting with the horde of European
Groupon clones, looking for a team that do Groupon justice in Europe.
Unfortunately, we found them to be very much like the American knockoffs
– without the strategic vision or operational chops to do much more
than watch us and play Simon Says.
When we met Oliver Samwer – one of the founders of Citydeal – we were
prepared for more of the same. Oliver and his two brothers are known
for elevating the practice of cloning American business models in Europe
into an art form, having successfully founded the German versions of
eBay (eBay eventually bought them), Facebook, eHarmony, Zappos, and many
But after a few days with Oliver and the rest of the Citydeal
management team, we realized that they were among the best operators
we’d ever met. It was no wonder they’d become #1 in every one of their
countries – in only five months, they’d even become larger than the
largest Groupon knockoff in the U.S. It’s absolutely insane how quickly
they’ve scaled, with 600 employees working from 80+ European cities, and
already saving their customers over $5 million in April alone – their
fourth month of operation.
Culturally, we saw the same qualities in the Citydeal team that we
have at Groupon. Hardworking and scrappy, blindingly fast executors,
refreshingly blunt, no appetite for petty politics, and passionate about
pioneering a new model of commerce while wowing every last consumer and
merchant they touched."
Coup: Groupon übernimmt Citydeal
Andrew Mason im ausführlichen Interview
$135 Mio. für Groupon; weitere
$14 Mio. für Living Social