Das US-Sportlabel Under Armour untermauert viele unserer Thesen zum Sportmarkt der Zukunft („Exchanges #82: Der Sportsektor im Umbruch“) mit zwei spannenden Übernahmen im Wert von 560 Mio. Dollar („Acquisitions of Endomondo and MyFitnessPal“):
„Today Under Armour announced the creation of the world’s largest digital health and fitness community. Since the December 2013 acquisition of Austin-based MapMyFitness, the Company has focused on creating the largest Connected Fitness platform with 31 million registered users.
In early January of 2015, the Company completed its acquisition of Endomondo for a purchase price of $85 million.
Based in Copenhagen, Denmark, Endomondo has one of the largest global connected fitness communities with approximately 20 million registered users primarily concentrated in Europe, providing a strong strategic complement to the Company’s existing digital platform.
In addition, the Company today announced an agreement to acquire MyFitnessPal for a purchase price of $475 million.
San Francisco-based MyFitnessPal is the leading resource for healthy living and nutrition with over 80 million registered users, expanding the current offerings for Under Armour’s Connected Fitness platform to now include nutritional resources such as a calorie counter, nutrition and exercise tracker.
Combined with the Company’s recent launch of the UA Record app and website, Under Armour will now be connected with over 120 million unique global consumers, representing the largest digital health and fitness community in the world.
See related press release titled, „Under Armour Acquires Endomondo and MyFitnessPal to Establish the World’s Largest Digital Health and Fitness Community,“ for more detail on the acquisitions.
The Company intends to fund the MyFitnessPal acquisition through an expanded term loan and revolving credit facility as well as cash on hand.“
MapMyFitness hatte sich Under Armour im Dezember 2013 150 Mio. Dollar kosten lassen. Mehr zu den Hintergründen und den Plänen bei Readwrite („Under Armour Buys MyFitnessPal And Endomondo In A Big Bet On Fitness Data“).
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