In den USA kann sich Brandless über 240 Mio. Dollar aus dem Softbank Vision Fonds freuen (“Brandless Announces New Funding From SoftBank Vision Fund To Offer More People High-Quality Everyday Products At Fair Prices”):

“Brandless, the community-driven, direct-to-consumer company offering a curated, proprietary assortment of high-quality, fairly priced products, today announced it has raised $240 million in Series C funding, led by the SoftBank Vision Fund.

Existing investors NEA, Redpoint Ventures, GV, and Sherpa Capital also participated in the round. SoftBank Investment Advisors’ Jeffrey Housenbold and Justin Wilson will join the Brandless board of directors.

“After just one year, we already offer more than 300 proprietary Brandless products and ship to 48 states every day in support of our thriving #Brandlesslife community,” said Tina Sharkey, co-founder and CEO of Brandless.

“The packaged goods and retail industries have failed to keep up with consumer preferences. Brandless is meeting changing demands for an improved experience that offers value, simplicity and products they can believe in,” said Jeffrey Housenbold, managing partner at SoftBank Investment Advisers.”

Nach Fanatics (“Wie Fanatics auch den deutschen Sportmarkt aufmischen will”) ist Brandless das zweite große E-Commerce-Investment von Softbank in den USA. Die Bewertung soll bei gut 500 Mio. Dollar gelegen haben.

Brandless-Chefin Tina Sharkey ist auch als Rednerin für den Groceryshop Food Gipfel vom 28.-31. Oktober in Las Vegas angekündigt.

Frühere Beiträge zum Thema:

• Die Modelle von Picnic und Coop@Home im Vergleich #K5BLN
• McDonald’s als möglicher E-Commerce-Player 2020 #K5BLN
• Exchanges #190: Zur Online-Food-Branche 2017/18

Kategorien:Food, Shopboerse