"Blog network Sugar Inc.
is trying to transform itself into a diversified media company, with
the purchase of another e-commerce startup and a foray into offline
Financial terms of the Shopflick acquisition were not disclosed. The
startup, which lets merchants use videos to show off goods they want to
$7 million in a first round from Panorama Capital and Venrock last
Sugar said it would use Shopflick to boost another one of its
properties—ShopStyle. It purchased ShopStyle in September 2007."
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