Bei den Beautyboxen ist Ipsy jetzt wieder ganz Ipsy

Wo wir gerade im Beautymarkt sind (“THG Beauty mit £1,2 Mrd. und Beauty Plus+ Programm”). Auch Ipsy hat sich nach der Übernahme von BoxyCharm schon mal als Milliardenplayer präsentiert und ist jetzt nach der Zeit als BFA Industries wieder ganz als Ipsy unterwegs:

“IPSY and BoxyCharm, two of the leading beauty subscription brands, are officially coming together under the IPSY umbrella to create the ultimate beauty membership.

Previously operating as separate businesses under the same parent company, the reimagined combined portfolio will offer the best of both worlds to their 20M+ community by coupling BoxyCharm’s unrivaled focus on brands and merchandise with IPSY’s personalization, customization, and unparalleled operations.

IPSY will now offer four subscriptions: their sample-size beauty subscription Glam Bag; a full-size beauty subscription, now BoxyCharm by IPSY; a quarterly celeb-curated collection called Icon Box; and clean, sustainable personal care subscription Refreshments.

Alongside the enhanced member experience, IPSY will have new features like Power Picks, guaranteed coveted products and brands in every box, and Beauty Boost, a premium add-on item for select members, as well as new commerce events with exclusive products.

IPSY will also continue to lean into the combined power of the passionate creators from both brands, who brought in almost $200M in EMV in 2022, as well as their growing social community, especially on TikTok where @IPSY is currently the second largest U.S. beauty brand on the platform.

Während bei den Beautyboxen der einstige Branchenpionier Birchbox keine Rolle mehr spielt, lebt Glossybox bei THG und Lookfantastic weiter.

THG ist in den GLORE50 vertreten.

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