PopPicks: Kaboodle testet Fashionclub mit Nutzereinbindung

Auch Social Shopping Seiten wollen ihren Nutzern nun vermehrt Exklusives bieten. Kaboodle prescht voran und startet PopPicks on Kaboodle!, einen Shopping-Club mit Crowdsourcing-Elementen:


the largest social website for passionate shoppers, today launched
PopPicks, an exclusive, members-only online sale destination that allows
shoppers everywhere to determine which products are offered at a
special price for a limited time.

An ongoing program
featuring a new retail partner each week, PopPicks features a collection
of products selected by Kaboodle editors in partnership with the
featured retailer.

Once products are selected, the Kaboodle community is
invited to "heart" (vote for) the products they like best.  After four
days of voting, the most "hearted" products are made available to
Kaboodle members at an exclusive price for four days or until the
reserved inventory is sold out.

Once the quantities of specially priced
items are completely sold, Kaboodlers can still buy the product at its
original price. During voting and limited-time sales, Kaboodlers can
invite friends to participate via Kaboodle's peer-to-peer messaging
system as well as on e-mail, Facebook, Twitter and other social

Die angekündigten Partnershops können sich durchaus sehen lassen:

"Additional participating launch partners in the coming weeks include other online fashion favorites, Karmaloop, Ssense, Ivy Blue and 80sPurple."

Im Social Shopping Bereich gab es schon früher Ansätze in diese Richtung. Mit der fortschreitenden Dynamisierung des E-Commerce wird es nun allerdings erheblich leichter, entsprechende Angebote/Partner zu finden.

Kaboodle gehört zur Hearst-Gruppe und wurde 2007 für 30 Mio. Dollar übernommen.

Frühere Beiträge zum Thema:

Kategorien:Crowdsourcing, Social Commerce, Vente Privee


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