Wie stark Wish die Corona-Pandemie getroffen hat

Erst fehlten Wish Produkte, dann kam es zu starken Lieferverzögerungen. Ähnlich wie AliExpress hat auch Wish dieses Jahr Corona stark getroffen. So widmet sich der  Börsenprospekt dem Thema ausführlich in einem gesonderten Abschnitt („The Impact of the COVID-19 Pandemic“):

„Our core marketplace revenue declined by 8% on a year-over-year basis in the first quarter of 2020.

In January and February of 2020, businesses across China were impacted by the initial outbreak of COVID-19 before the virus spread globally, and many businesses shut down due to nation-wide lockdowns.

The second quarter of 2020 showed strong recovery with core marketplace revenue growing at 67% year-over-year as our China-based merchants recovered due to the reopening of the economy in China.

While manufacturing and supply capacity had recovered in China, we experienced severe disruptions in the global logistics network that affected delivery times to our buyers around the world.

We temporarily shifted from air freight to ocean transport, which increased delivery times. However, the impact of challenging global logistics and longer delivery times was more than offset by the increase in consumer demand.

In the third quarter of 2020, our core marketplace revenue growth moderated to 17% year-over-year, largely due to the extended delivery times in the second quarter and early part of the third quarter as we continued to experience COVID-19 related disruption in the global logistics network.

These longer delivery times, particularly severe in the second quarter, impacted buyer engagement and retention on our platform in the third quarter and led to a lower conversion of monthly active users into buyers compared to the second quarter of 2020.“

Probleme hatte Wish dabei nicht nur bei den Kunden, die (zu) lange auf ihre Bestellungen warten mussten, sondern vor allem auch bei den Werbeeinnahmen, die stark eingebrochen sind:

„Our ProductBoost revenue declined by 34% year-over-year in the nine months ended September 30, 2020.

In the first quarter of 2020, during the initial outbreak of COVID-19 in China, our merchants’ advertising activities declined materially due to the shutdown of business activity in China.

In the second quarter of 2020, because consumer demand increased significantly on our platform for the reasons stated above, many merchants did not see the need to pay for advertising like they did in the past because they experienced very robust consumer demand without incremental advertising spend.

In the third quarter of 2020, we saw modest month-over-month increases in ProductBoost revenue as countries reopened and many merchants began to resume normalized business activities including marketing.“

Mehr zu diesen und anderen Themen und Aspekten finden Interessierte im Börsenprospekt von Wish sowie in den Exchanges #266.

So haben die Börsenunterlagen u.a. gezeigt, dass Ebay und AliExpress immer noch zwei- bis dreimal so groß sind wie Wish, nachdem Wish zuletzt den gegenteiligen Eindruck erweckt hat.

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Kategorien:Mobile, Shopboerse

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