LivingSocial holt sich weitere $400 Mio. von Amazon & Co.

Die Welt ist weiter im Groupon-Fieber. LivingSocial bekommt weitere 400 Mio. Dollar von Amazon & Co.:

"Less than four months after landing a $175 million investment from the e-commerce giant Amazon, LivingSocial last week raised an additional $400 million from existing investors like Amazon, Lightspeed Venture Partners and several new ones, including T. Rowe Price and Institutional Venture Partners, according to two people close to the company who spoke on the condition of anonymity because talks were private. The deal values LivingSocial at more than $3 billion.


“The investment is certainly a milestone in the company’s evolution,” said Mr. O’Shaughnessy, who declined to talk specifically about the valuation. “But it’s just that — a milestone, not the end game.”

The social shopping site has struggled to get out from the shadow of Groupon, which raised more than $1 billion in capital over the last year and spurned a $6 billion takeover bid from Google. Founded less than three years ago, Groupon is said to be pursuing a public offering at a valuation near $25 billion.

Now, LivingSocial, long derided as a Groupon clone, is simultaneously trying to close the gap and differentiate its brand."

Im Unterschied zu Groupon ist LivingSocial auch im Reisebereich stark (s. Wie mĂĽsste ein Groupon fĂĽr Europa aussehen?).

Interessant ist auch die Entstehung des Geschäftsmodells, das ähnlich wie bei Groupon ein glücklicher Zufall war. Und speziell in den USA nun zunehmend Gründer dazu ermuntert, ihre Geschäftsmodelle frühzeitig umzustellen.

Frühere Beiträge zum Thema:

Kategorien:Crowdsourcing, Live Shopping, Shopboerse

Kommentar verfassen

%d Bloggern gefällt das: