Zu den Highlights im Börsenprospekt von Hellofresh zählen auch die Einblicke in die Kundenakquisition und die Marketingkosten:

“Once customers have been onboarded to their respective plan, we actively engage with them to increase customer loyalty. In the second quarter of 2017, 94% of our revenue resulted from repeat orders.

Despite doubling the number of new customers from the fourth quarter of 2015 to the second quarter of 2017, we were able to reduce customer acquisition costs from EUR 106 to EUR 77 per customer.

The share of referrals as a percentage of activations increased from 25% in the second quarter of 2015 to 48% in the second quarter of 2017.

The share of reactivated customers from conversions increased from 7% in the three months ended June 30, 2015 to 19% in the three months ended June 30, 2017.

The average discount, including credits from referrals and other, discretionary credits, amounts to about 58% for customers receiving their first box and decreases to about 4% for customers receiving their 10th box and further to about 3% for customers receiving their 20th box.”

Mehr Highlights zu Strategie und Geschäftsmodell auch im vorherigen Beitrag (“Hellofresh meldet im Börsenprospekt 48% Wachstum für Q3”).

Gut zu vergleichen sind die Zahlen von Hellofresh auch immer mit den Angaben von Blue Apron.

Frühere Beiträge zum Thema:

• Hellofresh meldet im Börsenprospekt 48% Wachstum für Q3
• Hellofresh hofft auf Börsenbewertung von bis zu 1,8 Mrd. €
• Wo sieht sich Hellofresh nach den ersten 5 Jahren?
• Exchanges #177: HelloFresh vs. Blue Apron

Kategorien:Food, Samwer Report, Shopboerse