Shein Fashion hat sich in 2 Jahren auf $1,5 Mrd. verzehnfacht

Und plötzlich soll ein Shein hierzulande zu den größten Online-Fashionplayern gehören? Wie kann das sein? Interessierte finden hier ein paar spannende Einblicke in das Phänomen von Shein & Co. (“Homegrown Chinese fashion comes into style on world stage”):

“Shein, a Nanjing-based fast fashion e-tailer that sells exclusively to overseas markets, boasts nearly 7 million followers on Instagram.

The company, whose products sell for mostly under $20 and sometimes as low as $5, has amassed 50 million customers worldwide from 224 countries.

Its revenue surpassed 10 billion yuan (about $1.5 billion) in 2018 just two years after hitting the 1 billion yuan mark in 2016.”

Bei LinkedIn schreibt Shein über sich und seine Kapitalgeber:

“SHEIN is founded in 2008 with numerous branches spreading from America, Belgium, Dubai, Nanjing, Guangzhou to Shenzhen, owning more than 6000 employees globally.

Supported by several venture capital firms like JAFCO, IDG and Greenwoods since founded, we successfully completed C round financing in the first half of 2018.

In the near future, SHEIN will keep innovating and exploring, aiming to become a worldwide famous leading brand in fast fashion cross-border e-commerce industry.”

Im wesentlichen übertragen Shein & Co. jetzt das, was sie in China gelernt haben:

“The model behind these Chinese startups’ success can be traced back to the first wave of independent clothing labels that prospered on Alibaba Group Holding’s online marketplace Taobao as early as the 2000s.

These fashion newcomers refined the art of product promotion using a combination of visuals, search optimization and influencer marketing.

Now they are applying lessons on digital growth to foreign markets. And unlike brick-and-mortar peers, they can easily enter a new country without the costs associated with opening physical stores.”

Shein ist Teil einer China-Welle, die uns in den nächsten Jahren vor allem im Mobile Shopping erwartet (“Peak Amazon: Wo stehen Wish und AliExpress in 5 Jahren?”).

Mehr dazu auch in den Exchanges #225 (“AliExpress und die Chinesen von nebenan”):

Vielen Dank einmal mehr an Stathis für die sachdienlichen Hinweise!

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  1. Jochen, Herzlichen Dank für die Erwähnung!


  1. Fashionshopping bei chinesischen Händlern: Shein, Zaful & Romwe im Test | Carpathia Digital Business Blog

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