HelloFresh Market startet in den USA mit Zusatzprodukten

HelloFresh will künftig nicht mehr nur in den Benelux-Ländern, sondern auch in den USA Woche fur Woche mehr liefern als Mealkits (“HelloFresh Market Launches in U.S., Expanding Beyond Weeknight Dinners to Everyday Essentials”):

“HelloFresh announced today the launch of HelloFresh Market, an online store offering customers a range of delicious add-ons, from quick meals to pantry essentials.

The Market gives customers a convenient way to get breakfast options, ready-to-heat meals or everyday items – such as fresh produce, snacks, desserts, sides, spice blends, grocery essentials, and more – delivered to their doorstep simply by adding them to their weekly HelloFresh order.

The introduction of Market in the U.S. follows a successful launch in the Benelux region, where customers can choose from over 150 add-on items to complement their weekly meal kit recipes.

Within this region, HelloFresh observed a strong link between the size of the product range and the proportion of customers purchasing add-ons through the Market, which the Company will look to replicate in the U.S.

As a result, HelloFresh is significantly expanding its product range across categories to provide customers with a variety of items tailored to enhance the shopping and cooking experience.”

Mittelfristig will HelloFresh das Zusatz-Angebot auf 500 bis 2.000 Artikel ausbauen.

Parallel dazu investiert HelloFresh auch in eigene Last Mile Services – nicht nur in den USA, sondern auch in Deutschland.

HelloFresh ist als DAX-Kandidat in den GLORE50 vertreten.

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Kategorien:Food, Shopboerse


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